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Paragon Design Group

Paragon Design Group

Alumni Engagement in the Age of TikTok

Cover photo by cottonbro studio

4 min readMar 6, 2024

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Alumni Engagement in the Age of TikTok

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Paragon Design Group

Economic Development Campaign Microsite Review: Missouri Loves Company

Explore how Missouri’s economic development microsite creatively showcases what its state has to offer. Then dive into how we can apply…

7 min readFeb 28, 2024

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Economic Development Campaign Microsite Review: Missouri Loves Company

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Paragon Design Group

5 Strategies for Stellar Time Away Communication

Five key ways savvy HR Communicators can effectively help their employees understand their Time Away benefits to promote a positive…

5 min readFeb 13, 2024

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5 Strategies for Stellar Time Away Communication

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Paragon Design Group

7 Strategies for Effective Digital Alumni Engagement

To enhance alumni engagement, institutions need to use digital tools that address their alumni’s specific needs. Starting in their student…

6 min readFeb 8, 2024

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7 Strategies for Effective Digital Alumni Engagement

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Paragon Design Group

Leveraging Social Media for Alumni Engagement

Social media has become a powerful tool for alumni engagement and fostering a sense of community among graduates. Here are specific…

9 min readFeb 1, 2024

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Leveraging Social Media for Alumni Engagement

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Paragon Design Group

Boosting Alumni Engagement: Strategies for Long-term Success

As an alumni marketer, your job is like assembling a large puzzle, with each piece representing an alum with their own set of experiences…

10 min readOct 5, 2023

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Boosting Alumni Engagement: Strategies for Long-term Success

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Paragon Design Group

How to Avoid These Six Economic Development Marketing Mistakes

In the hyper-competitive economic development market, getting your region noticed and short-listed can come down to simply avoiding common…

6 min readSep 14, 2023

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How to Avoid These Six Economic Development Marketing Mistakes

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Paragon Design Group

Unleash Alumni Engagement: Master the Art of Irresistible Content

Staying connected with alumni is crucial for any school, and engaging, relevant content plays a vital role in achieving this. In this blog…

8 min readAug 22, 2023

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Unleash Alumni Engagement: Master the Art of Irresistible Content

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Paragon Design Group

7 Questions Your Economic Development Website Needs to Answer

The Economic Development Organization’s (EDO) website is one of its most important marketing tools. But before you get into design and…

6 min readAug 10, 2023

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7 Questions Your Economic Development Website Needs to Answer

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Paragon Design Group

Crafting Authentic Alumni Branding: Going Beyond Logos

As universities and colleges compete for more students in an increasingly crowded market, branding has become more important than ever for…

6 min readAug 1, 2023

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Crafting Authentic Alumni Branding: Going Beyond Logos

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Paragon Design Group

Paragon Design Group

We are communications strategists who use Design & Tech to help B2B and B2E marketing teams build better relationships and motivate people to act.

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